Retail lighting isn’t just about brightening up your atmosphere. It should be designed to encourage sales and create a positive shopping experience for your customers. With more people shopping online these days, it’s important to make the in-store shopping experience as enticing as possible to draw people in and boost sales. The right commercial lighting solutions in Ontario have the power to impact your customers’ perceptions of your store and draw their attention to certain sales items.
Retail lighting has a big impact on the buying decisions of your customers. Strategically placed lighting fixtures in your store showcase your most valuable sales items in the best possible light to draw consumers directly to those product displays.
Display cases that are setup towards the front of the store or at the beginning and end of each aisle featuring internal LED light strips, for instance, are more likely to attract customers immediately than poorly lit shelving. Luminous retail lighting draws customers into your store, enhances positive feelings, and attracts customers to certain sections of your store. All of these elements come together to create the perfect atmosphere to engage customers with your products and put them in the buying mood.
Implementing the following types of lighting elements throughout your brick-and-mortar store will make for a much better shopping experience for your customers and encourage them to purchase more products.
Commonly used in small boutiques and art galleries, accent lighting is also incredibly effective in large retail spaces. It’s used to light up display cases and attract customers to the products inside, highlighting even the minutest features.
Task lighting is meant to brighten up larger spaces where certain tasks will be carried out. It’s ideal for large storage rooms in the back of the store, the managers’ office, cash registers where transactions take place, fitting rooms where customers try on clothes and evaluate how they look, and for in-store demonstration areas.
Ambient lighting is the main source of illumination in your store. Even though it’s the backdrop against which all other lighting sources are measured, it can be used to create a warm, inviting, and comfortable shopping atmosphere for your customers. Ambient lighting fixtures are a good combination of form and functionality because they evenly distribute light throughout your store, set a certain tone, and make it easier for customers to see.
Typically used for storefront and in-store displays, decorative lighting has more of an aesthetic purpose than a functional one. Examples of decorative lighting include Christmas lights or elaborate lighting fixtures that add intrigue to your displays.
Faraday Lighting is one of the leading Toronto lighting distributors for retail stores, boutiques, and shopping malls. Retailers that are looking to make the switch to energy-efficient lighting in the GTA turn to us for our unparalleled expertise, product recommendations, and high-quality installations. We also provide thorough lighting audits in Toronto for retail spaces in which we carefully assess the existing lighting system and determine how to minimize energy usage while maximizing output. Contact us today to learn more or to book an appointment.